A visit to the Temecula Wine Country isn’t complete without a stop at Up Your Alley, located just off the 15 in Old Town. With 2000 square feet of shopping bliss, almost every customer that enters the store declares it “my favorite boutique EVER.”
Formerly of La Jolla Carlsbad and Del Mar, Up Your Alley’s slogan is “Outrageously Feminine Attire,” and one tour around its three luscious rooms will tell you why. Up Your Alley even has a room devoted to wedding attire: wonderful vintage wedding gowns appropriate for the popular Temecula Wine Country weddings.
And new merchandise arrives five days a week from the Los Angeles fashion district. To name some of the myriad of designers featured here: Komarov, Luna Luz, Marikka Nakk, Gretty Zugar, XCVI, T-Party, Vocal, Lisse, Peacock from Shanghai, and Hanky Panky are just a few. As for footwear, Up Your Alley is proud to carry the famously comfortable Onyx line as well as the spectacular Old Gringo boots.
Probably the most unique thing about Up Your Alley is their devotion to each customer’s needs. “We specialize in one on one service and personalized wardrobe consultation,” says owner Cathe Bjorklund. Customers are treated like old friends and soon become just that: old friends. That’s why tourists who visit once a year always return!
And here is something interesting: people who shop the very expensive Rodeo Drive boutiques in Los Angeles or the pricey El Paseo stores in Palm Desert are constantly saying they plan on coming back to Up Your Alley because the same designer labels can be there at a fraction of the cost.
So the next time you come to the Temecula Wine Country be sure you stop by Up Your Alley for warmth, friendship, great clothes and, if you ask, a glass of wine while you shop.